Outdoor Research Mens Fashion Advice Reddit

As a retailer, you lot've likely dabbled in Facebook ad, researched your options on Snapchat or fifty-fifty signed upwards for a business account on TikTok. But did you know you could also advertise on Reddit and even achieve performance-driven results? A community-based online platform that houses over 430 1000000 monthly active users, Reddit is a goldmine of opportunity for advertisers. In fact, Reddit is the tertiary largest forum (after Google and Amazon) that consumers become to research products before purchasing. Interested but not sure where to start? Let's get you briefed on the significance of Reddit ads.

What is Reddit?

Reddit is a network of communities based on people's interests. These interests may include beauty, gaming, sports, celebrities, crypto, science research and every other topic y'all can imagine.

Reddit is besides a content contribution site. Anyone can share content on these themed communities text, links, images and video which creates a constant menstruation of content on the platform. Redditors react to the posts past voting, which gives an "upvote" that increases visibility (vs. "downvote" that decreases visibility). Equally users share the content they similar, this gives them a sense of ownership in the community and increases interaction.

What makes Reddit different? Reddit is considered a social media platform, but what makes Reddit special is its focus on customs (i.eastward., subreddits) rather than people. Subreddits cover a mainstream topic similar diet to something more niche like "SkincareAddiction" and "CryptoCurrency." In January 2021, 59,586 subreddits were added to Reddit.

What Practice People Use Reddit For?

72% of Us Reddit users written report that they use Reddit for entertainment purposes. Other common reasons for using Reddit include following the news and staying upwards to date with brands and companies.

Here's a breakdown of why people use Reddit:

Other reasons include the following:

Nifty source of information: Ever heard of the quote "everything you tin imagine is real?" This also applies to Reddit where every topic has its designated forum on the platform.
18-carat conversations: Subreddits are the basis of Reddit, ensuring that conversation and connection is at the heart of the platform.
Community-driven: Spending fourth dimension on Reddit is more only browsing and reading subreddits. To exist an active user of the community, you lot have to exist engaged as well by responding to posts with relevant responses and not just self-promotional commentary. This way, y'all can develop relationships by interacting and engaging with other users on the platform.

Reddit Ads: Everything Yous Need to Know

Paid Advertising

Why should you annunciate on Reddit? Other than the fact that Reddit houses millions of passionate and dedicated users, subreddits means one matter for advertisers: advertisers don't have to gauge what users, or "Redditors", are interested in.

With user's interests shared freely on the platform, advertisers tin can target their ideal audience with relevant offerings in sponsored posts. Now, all advertisers take to do is find the right interests (i.e audience targeting) to promote their production/business. The bulk of Reddit's targeting calibration is in fact audience targeting using interests every bit triggers. For example, you lot're finding someone interested in sports wherever he or she is on Reddit.

Reddit also helps retailers to extend reach, capture attention and drive clicks.

This includes:

Mindset: Reddit has passionate communities that tin can't be found elsewhere where users have relentless curiosity and are constantly seeking information.
Actuality: Users turn to Reddit for honest advice from real people.
Relevance: Redditors are already talking about their Dwelling house, Sporting Equipment, Way and Dazzler needs and retailers tin be a guiding phonation in those conversations.

Audition Demographics: Who's on Reddit?

In that location are 52 million daily agile Reddit users worldwide. Reddit's audience is highly engaged and offers a higher retentivity rate than other platforms. For example, unlike Facebook users who may be on the platform to view their home feed, Redditors are actively researching the platform for new content.

When it comes to the platform'south gender breakdown, Reddit is more than popular amidst males. In the U.S, 56% of men and 44% of women utilise Reddit with 18-34 (58%) being the nigh popular age group, followed past 35-49 (28+) and 45+ (nineteen%). Reddit's audience is besides leaned-in and unduplicated, significant that 23% of U.S Redditors are not on Facebook.

Withal, recall that Reddit'south demographic vary based on the subreddit'south topic. For case, there are subreddits largely targeted towards women like AskWomen and GirlGamers.

Similar to Pinterest, Reddit is a gateway to other content – 62% of the posts on Reddit link to some other website. This makes Landing Page Views as an objective a natural action for the Reddit community and an additional support to Click-Through Rates (CTR).

Reddit's Campaign Objectives

Reddit promotes two approaches to their advertisement: Brand and Performance. Operation advertising on Reddit focuses on driving efficient ROI at scale while Brand engages central communities at calibration. With Reddit ads, you can convert communities into customers, track conversions via Reddit Pixel and bulldoze mobile app installs beyond cardinal audiences through promoted posts, conversation ads and pixel retargeting.

Reddit offers v objectives: Make Sensation and Reach, Video Views, Traffic, Conversions and App Installs.

Brand Sensation and Reach is ideal for advertisers looking to generate interest in their product or service. The traffic objective is ideal for driving traffic to a URL such as your website'southward landing folio or a blog post. Conversions focuse on prompting valuable action on your website like purchases. App Installs is optimized to encourage people to install your app and generate app events, and the Video Views objective gets yous the well-nigh plays of your video ad.

Here'due south some additional metric breakdown:

CTR benchmarks:

Desktop-Static – .15%
Desktop-Video – .i%
Mobile-Static – .22%
Mobile-Video – .eighteen%

VCR (Video Completion Rate):

~ten% for mobile
~12% for desktop

Ad Formats

Available on auction (CPM, CPC or CPV), the post-obit ad units are available on Reddit:

Promoted Post, Video and Carousel
First View
Takeover

Promoted Post, Video and Carousel

With promoted ads, you lot can promote a brand, products and services using Reddit'southward chief advertizement unit with text, images or video. Promoted carousel is Reddit's newest post blazon that enables you to share multiple images or gifs in a single post. This ad format includes all elements of a standard Reddit post (upvotes, downvotes and comment threads) which makes it feel and expect native to the platform, providing a meliorate experience for your target audience.

Promoted Mail

Key Features

Epitome or Text
Phone call-To-Action push button (optional)
Multiple bid types (CPM, CPC)
Ad Placement in Feed and Conversations (Beta)

Promoted Video

Primal Features

Machine-play video in Feed, click-to-play and expand in Conversations (Beta)
Multiple aspect ratios (1:ane, 4:v, sixteen:9)
Call-To-Action button (optional)
Multiple bid types (CPM, CPV)

Promoted Carousel

Fundamental Features

Upwardly to six Cards (Images, GIFs)
Call-To-Action push (optional)
Multiple bid types (CPM, CPC)
Ad Placement in Feed only

Kickoff View

With First View, your brand will be the first one users see on Reddit'southward most visited real manor – Home (feed of all the communities a user joined) or Popular feeds (the feed of the nigh popular posts on Reddit). This fashion, you can attain the most engaged Reddit users efficiently.

Takeover

Similar to Twitter'south trending feed, Reddit's Trending Takeover ad unit amplifies your trend for 24 hours across Popular and Search, where people discover the nearly pop topics on Reddit.

Takeover advertizing units include:

Category Takeover
Front Page Takeover
Trending Takeover
Reddit Takeover

Category Takeover

Own superlative communities in your selected category for 24 hours

A Category Takeover ensures your brand is the starting time seen in height communities in a category of your choosing across 9 verticals. When anyone visits those communities, your brand will be the first ad they see.

Category Takeover includes:

Promoted Post (commencement in-feed advertizing placement)
Top banner (300×600 or 300×250)
Glutinous banner (300×250)

Front end Page Takeover

Own the Front Page for 24 hours

Your brand volition exist the first to be seen on the most visited real estate on Reddit, the Dwelling and Popular for 24 hours, where your brand volition hold the summit slot.

Front end Page Takeover includes:

Promoted Post (first in-feed ad placement)
Top banner (300×600 or 300×250)
Pasty banner (300×250)

Trending Takeover

Amplify your trend across Popular and Search for 24 hours

Be the merely brand seen in Trending Today where people discover the most pop topics on Reddit. When anyone visits Popular or Search, your trend will be the start they see.

Trending Takeover includes:

Trending unit on Popular
Trending unit on Search
Trending landing folio

Reddit Takeover

Maximize your impact with Reddit'south widest-reaching package

Be the top brand seen when a user visits Domicile, Popular, or Search for 24 hours by leveraging both the Front Page Takeover and Trending Takeover.

Reddit Takeover includes:

Promoted Post (offset in-feed ad placement)
Pinnacle imprint (Above the Fold Banner)
Viscid banner (Viscid Below the Fold Banner)
Trending unit of measurement on Popular
Trending unit on Search
Trending landing page

Ads from other social channels can exist re-purposed. Reddit recommends using humour and question-based posts to engage your audience in your ad. Lucky for you, Reddit users pay x2 more than attention to ads on social media vs. non-reddit users.

Targeting Capabilities

With Reddit'southward focus on community, it'due south no surprise that their targeting capabilities are involvement-based as opposed to demographic or age-based like the other social media platforms.

Community targeting delivers ads to users based on topics they appoint with via subreddits. Reddit targets subscribers and visitors of a subreddit, showing ads to these users either while they're browsing the targeted subreddit or exploring other subreddits.

Reddit offers five different advertizing targeting categories:

Locations
Interests
Customs
Device
Time of solar day

Creative and Copy Best Practices

To best reach Reddit's audience, keep the post-obit performance creative best practices in mind:

Highlight special promotions or deals: If the entrada is focused on a deal or promotion, highlight the incentive in the re-create and front load the creative with the deal messaging.
Use specific and pointed copy: Communicate a clear value proposition with pointed copy. The more product details, the improve!
Showcase the product: Lead with product paradigm and conspicuously showcase product features.
Add a call-to-activeness (CTA) push button: Leverage Reddit'southward CTA push button at the bottom of the advertizement and at the end of the video to bulldoze users to your desired action.
Variety is key: Utilise at least 5-6 creatives per advertizing group to take advantage of ad level optimization on Traffic and App Install campaigns.
Humanize your Copy: Copy is frequently the easiest and most effective fashion to customize creative for reddit and the most influential brand copy speaks to redditors every bit real people vs. the targets of marketing buzzwords.

Prepare to Use Reddit Ads?

If you're looking for a young and highly engaged, growing and passionate audition with a diverseness of interests, Reddit is for you. Every bit one of the virtually used social media platforms in the earth, Reddit sets a unique opportunity for brands looking to annunciate on a platform that has relatively fiddling competition. Happy ad!

If you are interested in taking your Reddit ads to the adjacent level, let's conversation. Nosotros're here to assistance!